For over 25 years, Sellmark has created industry-leading outdoor lifestyle products that connect generations through shared outdoor experiences. Since our founding in 2000, we've earned a reputation for innovative, high-quality gear—including night vision optics, thermal scopes, laser sights, hunting scopes, shooting rests, tactical rifle scopes, and law enforcement equipment.

Our brands—Sightmark, Pulsar, Firefield, KJI, BulletSafe, INFORCE, and Dark30—are available in over 5,000 locations, helping adventurers, hunters, and outdoorsmen from all over the world embrace their passion. Our headquarters in Mansfield, Texas, features advanced manufacturing, event spaces, fitness facilities, and a welcoming kitchen/bar area, while our ranch, which directly supports our mission, is located in the rustic countryside of Teague, Texas.

Sellmark champions a healthy outdoor lifestyle rooted in tradition and innovation. Positive leadership, strong ethics, and our collaborative culture inspire personal growth, making Sellmark a place employees proudly call their home away from home. We're dedicated to offering exceptional products and solutions that enrich outdoor experiences for enthusiasts, professionals, and law enforcement alike.